Legal
Privacy notice
Last updated 7 September 2026
This notice explains what personal information Pristine collects, why we collect it, who we share it with and what rights you have over it. If anything here is unclear, email info@pristinecleanwindows.co.uk and we will explain it in plain terms.
Who we are
Pristine is the trading name of Pristine Clean Windows Limited, registered in England and Wales, company number 16426504, registered office 5I Navigation Drive, Bradford, BD10 0LW. We are the data controller for the information described below.
Contact: info@pristinecleanwindows.co.uk · 0113 8344424
What we collect and why
| What | Why we need it | Our lawful basis |
|---|---|---|
| Name, phone number, email address | To send you a price and arrange the work | Steps towards a contract, then contract |
| Property address and postcode | To price the job and know where to attend | Steps towards a contract, then contract |
| What service you asked for, and notes about access | To do the job properly and safely | Contract |
| Bank details for Direct Debit | To collect payment after a clean. These are entered directly into GoCardless — we never see or store your full bank details | Contract |
| Photographs of the work, where taken | Evidence that gutters were cleared, and to resolve any query about a visit | Legitimate interests — keeping a record of work done |
| Records of messages, calls and visits | To manage your account and answer questions later | Legitimate interests — running the business properly |
| Website usage data and advertising identifiers | To understand how the site is used and whether our advertising works | Consent — only if you accept these cookies |
We do not buy contact lists, and we do not sell or pass your details to other companies for their own marketing.
Who we share it with
Only the suppliers we need to run the service, and only what they need:
- Cloudflare — hosts this website, delivers its pages, and processes your enquiry on its way to us. When you send the form, the details you typed pass through Cloudflare's network before reaching our form provider. Cloudflare also sees the usual technical information any web request carries, such as your IP address.
- Cloudflare Turnstile — the security check on the enquiry form, which tells a person apart from an automated script. It looks at how the browser behaves and at technical signals from the request. Cloudflare states that Turnstile does not use this to build an advertising profile of you. It runs only on the pages with an enquiry form.
- Web3Forms — turns a submitted enquiry into the email that reaches our inbox.
- Microsoft 365 — our email. Your enquiry and any correspondence sits in our inbox.
- Squeegee — our round scheduling software, which holds your job record, visit dates and payment status.
- GoCardless — to set up and collect Direct Debit payments.
- Our accountant — invoices and payment records, for bookkeeping and tax.
- Google (Analytics and Ads) and Meta — website and advertising measurement, only where you have accepted analytics or advertising cookies.
We may also disclose information where the law requires it, or to establish or defend a legal claim.
What the enquiry form collects, and why
When you send an enquiry we receive what you typed into it:
- Home enquiries: your name, mobile number, address and postcode, and optionally an email address, property details and any notes you add.
- Business enquiries: your name, company, work email, phone number, site address and postcode, and the details of what you need.
We use it for one thing: to price the work and get back to you about it. It is not used for marketing unless you separately ask to hear from us, and it is not sold or shared beyond the suppliers listed above.
Two things are deliberately not sent anywhere else. Your name, contact details, address and anything you write in the notes are never passed to Google, Meta or any analytics or advertising service. And the security check on the form is used only to decide whether the submission is genuine — not to track you.
How long we keep it
- Enquiries that do not become customers: 12 months in our inbox, then deleted. The form provider deletes its own copy after 30 days.
- Customer records: for as long as you are a customer, then 6 years, because HMRC requires financial records to be kept for that period.
- Job photographs: 12 months after the visit.
- Website and advertising data: as set by our analytics and advertising tools, typically no more than 14 months.
Cookies
We use three categories of cookie, and you control two of them.
- Strictly necessary — always set, because the site does not work without them. These remember your cookie choice and keep the enquiry form working. They do not track you and nothing is shared.
- Analytics — off unless you switch them on. Google Analytics 4, used to see which pages people read and where they give up, so we can fix the site.
- Advertising — off unless you switch them on. Google Ads and Meta (Facebook and Instagram), used to see which of our adverts led to a real enquiry.
Analytics and advertising cookies are denied by default. Nothing loads and no data is sent to Google or Meta until you choose to allow it, and we implement Google Consent Mode v2 so that choice is passed on to Google. You can change your mind at any time through the Cookie settings link at the foot of every page. Your choice is stored in your own browser and nowhere else.
Advertising and campaign information
If you arrive here from an advert or a marketing link, the address you arrive on can carry information about which advert it was — a click identifier from Google, Microsoft or Meta, or campaign labels such as utm_source. We use it to tell which advertising produces real enquiries and which is wasting money.
- Click identifiers (Google, Microsoft and Meta click IDs) are kept only if you accept advertising cookies.
- Campaign labels, the page you landed on and the site you came from are kept only if you accept analytics cookies.
- If you accept neither, none of it is stored and none of it is attached to your enquiry. Until you choose, it is held only in the page you are looking at and is discarded if you decline.
- Where it is stored, it is stored in your own browser for up to 90 days from when we first recorded it. That period is fixed when the record is created and is not extended by later visits.
- If you later withdraw consent, what we hold is deleted, and it is not attached to any enquiry you send afterwards.
Where you have allowed it, this information is included in the enquiry email so we can connect a customer back to the advertising that reached them. It is not sold, and it is not shared with anyone beyond the processors listed above.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you;
- correct anything that is wrong;
- delete your information, where we do not have to keep it for tax or legal reasons;
- stop or limit how we use it;
- send your information to another provider;
- stop marketing to you — you can do this at any time, no reason needed.
Email info@pristinecleanwindows.co.uk and we will respond within one month. There is no charge.
Complaints
If you are unhappy with how we have handled your information, tell us first and we will try to put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk, or on 0303 123 1113.
Changes to this notice
If we change how we use your information we will update this page and change the date at the top.